In an AI-driven industry, FCB's Group CEO for South Asia sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.
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India’s new opportunity
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The view from India: Three patterns of success
As part of the Asia's Top 1000 Brands report, we asked experts from around the region to share in-country expertise on the factors driving branding in their markets. Dheeraj Sinha, chief strategy officer, South and Southeast Asia, shares the view from India.