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Skyn tests whether couples’ hearts really beat as one

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EXCLUSIVE: The condom brand's latest film rigs strangers and lovers with heart monitors back-to-back, delivering a fuzzy tale of synced heart rates that charms but struggles to convince on rigour.

Not a masterpiece but Skyn's V-Day ad ditches kawaii clichés

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EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.

Love, limitations and an AI experiment: Skyn's Valentine's Day campaign

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Premium condom brand Skyn creates a safe framework for two AI platforms to go on a live digital date. Awkward yet poignant, the love story pulls heartstrings.

Skyn desires to touch souls, not just bodies this Christmas

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For a generation losing interest in sex, Skyn creates whispers of intimacy and hushed desires for a deeper connection in its latest Christmas offering. Here’s an exclusive peek.

Condom brand Skyn undresses intimacy in Japan for all to see

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The sweet campaign by UltraSuperNew ahead of Valentine's Day shows intimacy in a new light when couples' private moments are shared publicly.

What would you tell your partner if you met them again for the first time?

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In an odd but intriguing experiment for Japanese condom brand Skyn, a married couple goes under the spell of hypnosis to ‘meet for the first time’.

Protected sex has never been sexier: Our favourite condom ads for Valentine's Day

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Frisky film festival: Whether you love or hate this day devoted to lovers, please enjoy this roundup of some of our most-adored condom campaigns.

Condom brand goes for the soft sell

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A new spot for Skyn condoms by UltraSuperNew Tokyo shows a couple engaging in a unique style of foreplay that involves marshmallows and other squishy items.

Watch blindfolded lovers identify their mates by touch

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A new Japan campaign for Skyn Condoms by UltraSuperNew Tokyo isn't as titillating as it could be, but makes its point in a market-appropriate way.

CASE STUDY: Skyn condoms get on the softer side of Japanese couples

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TOKYO - In a market saturated with 'thin' condoms, Skyn condoms and agency Ultra Super New aimed to create a vehicle for Japanese couples to talk about their sexual preferences in a culturally sensitive way.