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society

Why Chinese youth bet on pets and plushies as their new family
china culture dao insights digital fashion oped retail society By Yimin Wang

With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, and AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families.

Women to Watch 2024: Ava Lee, Mediabrands Content Studio
advertising apac leadership marcomms media society By Staff Reporters

Empathetic, strategic, and results-driven are just some of the qualities that define Lee, who is committed to driving growth, fostering inclusivity, and shaping the future of the ad industry beyond Society.

APAC consumers more defensive about data: Research
Dentsu digital report society study top of the charts By Staff Reporters

TOP OF THE CHARTS: A Dentu Aegis Network study highlights growing distrust with the digital economy, and greater demands for transparency from consumers worldwide.

Society wins Nike social media remit in Hong Kong
digital hong kong ipg nike pitch society By Faaez Samadi

IPG Mediabrands’ social-media unit to provide social and content strategy to global sports brands.

IPG Mediabrands launches Society Singapore
ipg singapore society By Faaez Samadi

New unit will handle all social-media work for the office.

IPG Mediabrands revamps Rally Worldwide in Hong Kong
agency hong kong ipg media rebrand society By Faaez Samadi

Rebranded as Mediabrands Society, the agency extends its remit in the social-media space.

A night at the museum: What we can learn from Leonardo da Vinci
marketing singapore society By Nikki Wicks

An exhibit at Singapore's ArtScience Museum explores the famous Italian whose name is all but synonymous with invention. As the museum's executive director explains here, Leonardo's way of working and thinking remain applicable to anyone who wishes to become more innovative.

The Marketing Society launches the 2015 International Marketing Leaders Programme in Asia

marketing society By Press Release

Following the success of the UK-based Marketing Leaders Programme, The Marketing Society has announced the very first International Marketing Leaders Programme in Asia.

Tennis legend Martina Navratilova tells The Marketing Society Southeast Asia, “Originality is key to success.”
marketing society By Press Release

On Friday 24th October, The Marketing Society Southeast Asia held an exclusive lunch with tennis legend Martina Navratilova at the Singapore Cricket Club.

The Marketing Society launches Southeast Asia office in Singapore
marketing society the By Nikki Wicks

SINGAPORE - The Marketing Society launched its Southeast Asia division last night at Indocafe with a keynote address by Oscar-winning film producer Lord David Puttnam.

Wayne Arnold appointed chair of The Marketing Society of South East Asia
marketing society the By Press Release

SINGAPORE - Lowe Profero co-founder and Global CEO Wayne Arnold has been appointed as chair of The Marketing Society of South East Asia, following the announcement of its expansion into Singapore and Hong Kong.

CASE STUDY: How Dove instigated debate around beauty notions in China
beauty china dove society By Jenny Chan 陳詠欣

Unilever's Dove challenged stereotypical standards of physical appearance in China in order to showcase its brand value of 'real beauty by real women'.

Jebsen's key CSR initiative touches over 500,000 lives in Greater China
china society By Press Release

HONG KONG - Jebsen, a regional marketing and distribution of premium products across Greater China, today marks the second anniversary of its partnership with the international non-profit organisation Orbis, and shares new ways to get employees engaged in the communities.

Career mistresses, and the truth about women holding up half the sky in China
china culture society starcom women By Jenny Chan 陳詠欣

GREATER CHINA - Wifely or motherly obligations take a back seat to financial independence in China, where accelerated changes in attitudes among women demand that marketers work to understand them in order to create brand experiences that build affinity, according to research by Starcom MediaVest Group.

Government-backed Chinese Red Cross pays price for credibility crisis
china marketing red society By Jenny Chan 陳詠欣

SICHUAN - The Red Cross Society of China is still suffering from a credibility crisis, as the public puts its trust in community-led NGOs such as the One Foundation, initiated by movie star Jet Li.

SARFT cracks down on corruption by banning 'gift-giving' ads
advertising broadcast society television By Staff Writer

BEIJING - The State Administration of Radio, Film and Television (SARFT) has issued an order to radio and television stations to immediately stop broadcasting "gifting" ads.

CASE STUDY: How Asia Society HK tackled negative press around heritage conservation

asia society By Jenny Chan 陳詠欣

Lighthouse Consultant has managed to minimise and mitigate possible negative media headlines by creating goodwill toward the Asia Society Hong Kong Center, criticised as a 'rich men's club', seven months before its official opening.