The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.
True
mullenlowe singapore
Lifebuoy urges Indonesian youth to get 'possessed by coolness'
indonesia
Lifebuoy
mullenlowe
mullenlowe singapore
Ad Nut's favourite campaigns of 2023
ad nut
bbh singapore
mullenlowe singapore
ogilvy
samsung
the monkeys
YEAR IN REVIEW: From spicy dating shows to grouchy cats in HD to a human turkey served on a silver platter, Ad Nut has had quite the year in Adland. Check out the campaigns that brought both quirk and a smirk to Ad Nut in 2023.
Smile Makers' new campaign encourages you to touch yourself...and potentially save your life
mullenlowe singapore
As Breast Cancer Awareness Month draws to a close, a new erotic audio campaign by Smile Makers and MullenLowe Singapore will ensure you always remain abreast of the disease.
Campaign Crash Course: How to design for data creation
data
mullenlowe singapore
Increasing consumer, corporate and regulatory scrutiny over data makes it challenging to nail down useful insights for marketers. MullenLowe Singapore's Mark Haycock tells you how the data creation model may be a viable way forward.