Independent agency Dstnct has been appointed as the creative agency for Singapore's National Day Parade (NDP) 2026, following a competitive pitch that drew six other contenders.
Formul8, OMD Singapore, Simmer Collective, Studio 155, Studio Five Corp, The Smart Local, and TMR Media, were the other agencies that participated in the pitch perGeBiz.
Dstnct will take the lead on strategic development, creative execution, and publicity management for NDP 2026. The scope spans branding and publicity, which includes integrated campaign strategy and public engagement initiatives.
The win marks Dstnct's second consecutive NDP mandate. Last year, the agency led creative direction, branding, and publicity for NDP 2025, which included developing the SG60 brand identity and theme. Dstnct has worked with brands including AIA Singapore (social AOR). On the government front, the agency holds mandates with the Ministry of Digital Development and Information and Sport Singapore (creative, branding and social).
The agency was founded in 2014 by Mikal Chong and 2024 Campaign Asia 40 Under 40 alumnus Matthew Zeng.
Source: Campaign Asia-Pacific
