Laura Desmond resigns from Publicis Groupe
After a six-month sabbatical, the former Starcom Mediavest CEO has announced her intention to step down at the end of the year.
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How advertising failed Hillary Clinton
She had a US$100 million advantage and Madison Avenue's coolest kids in her corner. And yet...
JWT CEO Martinez denies suit's allegations of racist and rape jokes
NEW YORK - Lawsuit filed by PR director claims CEO laughed about raping female staff and called black people "monkeys"
Facebook woos global advertisers with language support in Blueprint
The digital training program is now available in seven languages, including Korean, Japanese and simplified Chinese, and a scaled-down version compatible with 2G connections.
Meet the little-known CMO atop a global confectionary giant
Irish transplant Orla Mitchell is quietly driving innovation for brands like Doublemint and Skittles at Wrigley.
Justin Long defects from Apple to Huawei for US invasion
After an iconic 4-year run as the face of the Macbook, the actor becomes the latest brand spokesman to appear in a competitor's commercial.
Kelly Clark stepping down as GroupM CEO
After three years in role, Clark will move to an advisory position. The WPP company has not yet named a successor.
Pedigree 'Feed the Good': How one idea is being interpreted around the world
It took Pedigree and BBDO more than a year to find the tagline. This is what happened to it next.
Former MSLGroup China CEO files gender discrimination suit against Publicis
Faith Brewitt, former head of Greater China for MSLGroup, has filed a lawsuit saying she was denied the time and basic tools to do her job.
7 keys to CMO Bruce McColl's success at Mars
Fewer, better ads; creative freedom for agencies; AOR relationships; and research, research, research.
ANA is missing the big picture, says GroupM's Rob Norman
Transparency report implies "there is something wrong with agencies being rewarded" for making investments and taking risks, writes the chairman of GroupM North America.
Pat Fallon dead at 70
Legendary agency founder leaves behind legacy of innovative work.
Q&A: New CEO Brian Lesser on GroupM's digital reinvention
"I wouldn't be taking the job if I didn't have plans to do it better," says former Xaxis CEO.
Jean-Marie Dru on disruption, the 'innovation deficit' and the future of TBWA
With his sixth book, legendary adman reflects on the runaway evolution of his signature concept.
The 7 CES products marketers need to know about
Campaign US asked media and tech experts which products from Vegas they would be talking to their clients about this week.
Facebook 'internationalises' ad awards with global bracket system
Singapore will host regional judging as the social network seeks to eliminate cultural bias and raise its own profile as a global ad platform.
Saatchi's Roberts placed on leave for comments on gender diversity
'Behavior like this is simply unacceptable in our Groupe," says Arthur Sadoun, CEO of Publicis Communications, in an internal memo.
The invisible women of agency PR
An unseen army of mostly female publicists keeps adland's racist jokes and bad behavior under wraps. What does the JWT suit say about their plight?
ANA: To end rebates, marketers must seize control of media agency relationships
New guidelines urge creation of chief media officer role to oversee agencies, and include template for airtight contract.
Walmart and Publicis Groupe forge strategic relationship in surprise deal
Months after losing the retailer's media business, the holding company has nabbed Walmart's US creative and in-store duties.
The upside of thinking different: Asperger's, ADHD and enhanced creativity
Research has long shown a link between certain neurological conditions and artistic skills, which comes as no surprise to some creative directors.
7 'non-transparent' media agency practices
From cash rebates to media discounts to phony service agreements, here are the many ways agencies earn kickbacks from media, according to the ANA report.
Exclusive Q&A: Mars CMO Andrew Clarke on transparency, fighting for your agencies
In his first interview, the chief marketing and customer officer gets tough on digital visibility and explains why BBDO's Snickers work is "the best of Mars."
SC Johnson awards $600 million global media buying to PHD
NEW YORK - SC Johnson on Thursday chose to consolidate its media business, awarding its $600 million global media-buying account to Omnicom Group’s PHD.
JWT, Hill & Knowlton debut global content arm, Colloquial
The joint venture will operate in the US., Australia, Brazil, Mexico and the UK