Designing for DEI in media to drive sustainable growth for brands
To truly embrace diversity in media and marketing, we need to rethink the way we measure success, says EssenceMediacom’s Aarti Bharadwaj.
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The principles of effective data storytelling
In the age of data, a new skill has emerged as crucial for effective decision-making - data storytelling. EssenceMediacom's Aarti Bharadwaj explains how this speciality can help make data relatable, relevant, and human.