DATA POINTS: Programmatic trends in Southeast Asia

These data, courtesy of TubeMogul, detail trends in inventory, CPM and cost per minute for video advertising (both desktop and mobile) in six Southeast Asia nations: Singapore, Indonesia, Malaysia, Philippines, Thailand and Vietnam. The data come from digital video campaigns run on the TubeMogul Platform in Q4 of 2013 and Q1 and Q2 of 2014, spanning millions of mobile and pre-roll video ad views. Please see the related-article link at the bottom of the page for additional insight from the company.

by Staff Reporters

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