With Octopus already embedded in 99% of Hong Kong’s daily transactions, CMO Jaslin Goh is wasting no time pushing the brand into its next phase—scaling its digital footprint through e-wallet innovation and ambitious ecommerce expansion.
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Asia-Pacific Power List 2025: Jaslin Goh, Octopus
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Women to Watch 2022: Jaslin Goh, PayMe by HSBC
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Staff Reporters
Thrown into deep water after joining the fintech industry, Goh has quickly demonstrated that she is a fast learner. This has allowed her to thrive outside of her comfort zone.