To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.
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HSBC’s CMO on using Hong Kong as a backdrop to storytelling
cheuk shum
hsbc
hsbc 160 years of great stories
The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'
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financial services
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the cmos mo
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"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.