While stereotypes persist, new challenges are making it critical for both teams to work in tandem to deliver brand value, as a recent MediaSense forum in Singapore underlined.
True
procurement
Finding the lost love between marketing and procurement
ai
cost
marketing
procurement
Woolley Marketing: Is procurement the villain or the patsy?
darren woolley
procurement
trinity p3
woolley marketing
Spend time with any procurement person, and you will find a professional who is diligent, often analytical, and typically curious. But why is the agency-procurement relationship often contentious? Darren Woolley explores.
Brand marketing procurement teams unhappy with their KPIs: WFA study
procurement
research
top of the charts
wfa
TOP OF THE CHARTS: People who set targets in organisations often lack a comprehensive understanding of marketing, which amplifies the divisions between procurement, marketing, and other departments within the company, according to a study by the WFA.
The war for talent versus procurement of design
creativity
pitches
procurement
When the creative talent crunch comes up against procurement pressures, the carnage hurts everyone. Design Bridge's ECD has ideas on how agencies can defend themselves—and future generations.
A word to brand procurement chiefs: you get what you pay for
pitch
procurement
Clients have the potential to create a virtuous circle when they invest properly in their agency partners.
Grueling pitch conditions to stay until marketers shift disrespectful power dynamic
ip
pitch
pitches
pitching
procurement
The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.
The finance and marketing therapy session
campaign360
finance
pg
procurement
r3
therapy
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.
New Kantar/Campaign research to shed light on the agency vs in-housing debate in APAC
campaign360
data
inhousing
kantar
procurement
research
Asia-Pacific business of marketing survey to be presented at Campaign360 next week in Singapore.
Is it time to stop hating the procurement department?
agencies
creativity
marketers
procurement
transparency
value
They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.
Nightmare pitch video is all too realistic
pitch
procurement
An imagined post-pitch press conference, based on real-life examples, is perhaps too painful to laugh at.
The big squeeze: Events in the age of procurement
budget
costs
procurement
How can event professionals best navigate the new purchasing environment?
Marketing's jargon is undermining its credibility with finance teams
finance
marketing
procurement
While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.
Procurement’s role: aligned or sidelined?
advertising
marketing
procurement
spending
The role of marketing procurement is often misunderstood, but brands need to choose whether to abandon or embrace.
The end of the road for marketing procurement?
pepsi
procurement
Is PepsiCo scrapping its procurement department a sign of things to come, asks Bronwen Hemming, finance director at Wieden + Kennedy London.
Transparency, 'digital erosion' highlight marketer concerns over media
communications
finance
media
procurement
Navigare's Jeff Estok reports on the top marketer concerns raised at the recent 2015 ANA Advertising Financial Management Conference.
Coca-Cola China launches creative cost-intelligence exercise
china
creative
global
procurement
SHANGHAI - The procurement division of Coca-Cola China has sent a request for information (RFI) last week to 13 agencies in China to detail rates for specific creative deliverables.
Why procurement 2.0 is better business
agency
client
media
procurement
There has been a quiet evolution taking place in the marketing procurement landscape. More and more companies are getting onto the 'Procurement 2.0' bandwagon. And the best thing about it is that everyone wins.
Agencies adapt to the new order of procurement
advertising
agencies
procurement
r3
In the March issue of Campaign Asia-Pacific out today, Kate Nicholson reports procurement is no longer the necessary evil it once was; instead agencies have developed ways to make it work for both parties.
Is procurement damaging the creative?
marketing
procurement
Some agencies argue bringing procurement into the client/ agency relationship devalues the creative process and puts too much emphasis on back-office duties. Are they right?