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Finding the lost love between marketing and procurement

ai cost marketing procurement By Robert Sawatzky

While stereotypes persist, new challenges are making it critical for both teams to work in tandem to deliver brand value, as a recent MediaSense forum in Singapore underlined.

Unilever saves €500m as in-housing is 'more efficient' than agencies

agencies cost inhousing marketing unilever By Gideon Spanier

FMCG giant is increasing spend on digital media and in-store.

Ad fraud scam costs advertisers up to US$5m a day, says security firm

ad cost fraud of By Gurjit Degun

US brands and advertisers are losing between US$3m and US$5m a day from a complex online ad fraud scam, according to US cyber security company.