Top client fears, new 'frenemies', new ways of winning: AdForum Summit
Jeff Estok of Navigare offers top concerns and takeaways from the recent AdForum Worldwide Summit.
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Transparency, 'digital erosion' highlight marketer concerns over media
Navigare's Jeff Estok reports on the top marketer concerns raised at the recent 2015 ANA Advertising Financial Management Conference.
The latest view from Madison Avenue
Jeff Estok reports from the AdForum Worldwide Summit, where client consolidation, integrated agency offerings and scientific proof for the power of creativity were among the key trends capturing attention.
The view from Madison Avenue: 2014
Jeff Estok of Navigare reports from the recent invitation-only AdForum Worldwide Summit in New York.
The view from Madison Avenue: Seven challenges for clients and agencies
Learnings from the invitation-only AdForum Worldwide Summit held recently in New York.
What Don Draper can teach us about briefing
Imagine how the Mad Men character, whose greatest talent is getting into the minds of his clients, would approach the briefing process.
How to make award entries a better bet than a lottery ticket
Five strategies clients and agencies can employ to increase their odds of winning awards—and more importantly, improving their marketplace performance.
Why procurement 2.0 is better business
There has been a quiet evolution taking place in the marketing procurement landscape. More and more companies are getting onto the 'Procurement 2.0' bandwagon. And the best thing about it is that everyone wins.
Kuh-lab-uh-reyt (or perish): Cooperation among roster agencies is easier said than achieved
Marketers managing a roster of agencies can't afford to have those agencies at each others' throats. Jeff Estok, managing partner of Navigare, shares strategies for ensuring cooperation in service of your goals.
OPINION: To get more from your agency, become its favourite client
You may not think it's important to be your agency's favourite client, but it is. Jeff Estok, managing partner of Navigare, explains why and offers tips for getting into your agency's good graces.
OPINION: The view from Madison Avenue focuses on data, media ecosystems
Jeff Estok, managing partner of Navigare, reports from the AdForum Worldwide Summit in New York.