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costs

How marketers can navigate the hidden costs of ad platform automation
automation costs

Nasser Oudjidane, CEO and Co-founder of Tapper, explores the hidden costs of ad platform automation and shares actionable strategies to tackle budget waste and performance volatility.

How agencies are increasingly profiting from missing people
agency costs By Darren Woolley

Agency retainer models fail to incentivise a reduction in staff churn with consequences for both employees and advertisers, says one industry consultant.

The successful in-housing narrative is a myth
agency costs inhousing By Daniel Gilbert

While saving in one area, unexpected costs will pile up. Brands might just need a better agency.

The big squeeze: Events in the age of procurement
budget costs procurement By Megan Gell

How can event professionals best navigate the new purchasing environment?

How brands can cope with a 24% increase in social-media ad costs
advertising costs By Jeraldine Phneah

Making the most of Facebook investments is getting more difficult. Jeraldine Phneah of Socialbakers prescribes knowing your audience and working toward repeat engagement.