Don't over-boost your social posts
How brands can dramatically reduce their CPC and CPM.
Choose Campaign site
5 secrets of creating shareable content
Facebook has made it hard, but brands shouldn't give up on organic content strategy. Jeraldine Phneah of Socialbakers offers some advice and examples.
Why smart marketers don’t rely on Google for research
Euromonitor's Jeraldine Phneah offers six benefits market-research vendors can provide that search engines cannot.
How brands can cope with a 24% increase in social-media ad costs
Making the most of Facebook investments is getting more difficult. Jeraldine Phneah of Socialbakers prescribes knowing your audience and working toward repeat engagement.