Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending existing clients in the latest edition of its State of the Pitch report from Trinity P3.
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trinity p3
Australian agencies voice frustrations with pitch process: report
australia
pitch
trinity p3
Woolley Marketing: To ban or not to ban advertising?
darren woolley
food
trinity p3
woolley marketing
From sugary drinks to gambling, calls for ad bans are growing louder. But is silencing the messenger really the answer? Darren Woolley argues for a more nuanced approach to tackling societal ills.
Woolley Marketing: Is procurement the villain or the patsy?
darren woolley
procurement
trinity p3
woolley marketing
Spend time with any procurement person, and you will find a professional who is diligent, often analytical, and typically curious. But why is the agency-procurement relationship often contentious? Darren Woolley explores.
Where did all the agency juniors go?
agency
trinity p3
Over time, the proportion of agency staff on an account roster described as 'junior' has shrunk. Today, it is nearly non-existent.
4As Malaysia workshop addresses value of creativity
trinity p3
KUALA LUMPUR - The Association of Accredited Advertising Agents Malaysia (4As) held its 'Is Creativity Valued?' workshop, aiming to help the creative industry build brand value, greater brand affinity and boost stakeholder value.