TikTok Shop and YouTube run the show in Indonesia, where brands and creators are turning live streams into must-watch cultural events—and a $22 billion growth opportunity by 2028.
True
livestreaming
Southeast Asia boom markets: How Indonesia is redefining social commerce
ecommerce
live commerce
live shopping
livestreaming
sea boom markets
shoppertainment
social commerce
social media
southeast asia boom markets
Tencent and Iqiyi lead China's streaming revolution
livestreaming
streaming
tencent
A new report details that Chinese homegrown platforms dominate the local streaming landscape, fueled by its unique platform ecosystem and 5G technology.
YouTube partners with Shopee to launch shopping feature
ecommerce
google
livestreaming
partnerships
retail
shopee
youtube
The first-ever retail feature in Southeast Asia will pilot in Indonesia and eventually be rolled out to Thailand and Vietnam.
How to stand out in an attention economy
livestreaming
twitch
Even as consumer attention spans dwindle and the popularity of short-form videos reaches unprecedented levels, livestreaming has surfaced as a surprisingly effective countermeasure. Gemma Battenbough of Twitch explores.
How brands are taking back ownership of livestreaming in China
china
ecommerce
live shopping
livestreaming
While livestreaming remains the mainstay of marketing in China's e-commerce sector, brands are increasingly building their own channels to compete with the industry's superhosts.
The rise of rational consumers and other shifts in China’s livestreaming space
livestreaming
Livestreaming is a star-powered phenomenon in China and the Li Jiaqi saga has put the industry in transition. Currently, agencies are in the sweet spot to rewrite success scripts.
Inside L'Oreal's 14 studios in Jakarta supporting the brand's live commerce growth
lazada
live commerce
livestreaming
loreal
shopee
tiktok
In an exclusive, L'Oreal brings Campaign inside its offices, lifting the hood to its live commerce strategy that supports the demand for the brand's products sold through live-streams in Indonesia.
How local Indonesian brands are thriving with live commerce
commerce
live commerce
livestreaming
shopee
tiktok
Campaign explores why shopping in Indonesia goes beyond a transactional experience between the seller and the consumer, as the country emphasises collective experiences and social interactions.
How Alibaba enhances livestream impact to bring sustainable value
alibaba
livestreaming
Alibaba’s strong consumer mindshare and integrated e-commerce approach enable brands to generate long-term value through livestream commerce — here’s how.
China’s top livestreaming apps to know
apps
livestreaming
The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works.
Live commerce is a channel and not a campaign
ecommerce
live commerce
livestreaming
Globally, live commerce is already a big channel, delivering $500 billion in GMV to merchants. Yet, much of that is ignored because around 80-90% of that amount is in China.
'People want to do more than shop online': Shopee's head of marketing
ecommerce
livestreaming
shopee
shopping
Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.
Top China livestreamers ‘canceled’ for tax evasion
bbh
china
influencers
kol
livestreaming
After being slapped with massive fines by China’s tax authorities, two top livestreamers are now getting canceled on local social media. Brands beware.
Frictionless shopping: YouTube launches shoppable live streams for the holidays
ecommerce
livestreaming
youtube
YouTube plans to use its US Holiday Stream and Shop event as a test-drive for what the platform can accomplish in the future with e-commerce.
China bans influencers from touting stocks for brokerages
influencers
kol
livestreaming
Only KOLs who are licensed brokers will be allowed to be continue, while livestreaming investment recommendations will be banned, media outlets have reported.
The limits of livestreaming for brands
livestreaming
A tendency to underestimate the digital medium’s production value and relying on content outsourcing are common problems preventing brands from getting livestreaming right in China.
Why livestreaming may not be for every luxury brand
ecommerce
livestreaming
While ecommerce livestreaming is likely to see explosive growth at the lower end of the market, it may ultimately be less influential in driving luxury sales.
Tighter control of livestreaming coming soon in China
advertising
campaign
china
jdcom
livestreaming
regulation
Chinese regulators are preparing to impose new regulations on the booming use of livestreaming. Although the changes represent potential risk for brands, representatives from e-commerce platforms and influencer agencies welcome the moves.
Are Chinese consumers over celebrity livestreaming?
china
ecommerce
kol
livestreaming
Some stars of the celebrity e-commerce livestreaming trend, including Luo Yonghao and Angelababy, have seen underwhelming livestreaming efforts. Has the frenzy peaked?
Will virtual livestreamers replace humans in China?
influencer
kol
livestreaming
Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.
Takeaways from this year's 6.18 shopping festival in China
alibaba
china
jdcom
livestreaming
Online streaming, aiming for long-term interaction and better application of big data have been areas of focus for brands during the first major post-COVID shopping festival.
Livestream selling is all the rage in China, but beware
china
ecommerce
livestreaming
marketing
social commerce
As brands rush into the the livestreaming trend, they need to remember the importance of cultivating an overall brand experience.
Facebook introduces ‘one-strike’ live-streaming policy
facebook
livestreaming
regulation
Following the Christchurch terror attack the social-media platform is tightening its live-streaming policies.
New Zealand ad bodies slam Facebook over inaction post-Christchurch
facebook
google
livestreaming
new zealand
regulation
youtube
Associations also praise YouTube for imposing stricter livestreaming measures.
Facebook assures agency partners in wake of New Zealand terror attacks
facebook
livestreaming
new zealand
In an email obtained by Campaign, Carolyn Everson, the company's VP of marketing solutions, tells agencies of its commitment to improve tools in a bid to eradicate hate.
How it really works... live streaming
livestreaming
How to successfully live stream your event and make sure the right audience is watching your content.
Challengers take aim at Taobao and WeChat, with more live-streaming
ecommerce
influencer marketing
livestreaming
wechat
Xiaohongshu and Pin Duo Duo are among the new platforms that may give Taobao a run for its money.