Lisa Nan

Lisa Nan unpacks the major trends shaping China’s rapidly evolving beauty landscape.

From Sephora’s Store of the Future to SkinCeuticals’ customized cosmetics products, beauty brands are leveraging AI to boost offline sales.

The mid-40s stars are regaining popularity and bypassing young idols in China. How can brands leverage the trend?

Domestic Chinese and international puffer jacket brands are battling for market share in the mainland. We take a look at which names are emerging victorious.

For establishments that wish to build that timeless, ultra-luxury status, it is a long journey of educating the customer about the institution’s codes and refined experiences, and creating word-of-mouth leads.

Partnership cancellations, consequences from the government, charges of solicitation—do celebrity campaigns in China make sense anymore?

Tech giant Alibaba is testing a new social commerce app called “Taibang.” Could it pose a threat to Xiaohongshu?

In China, where sleep disorders are a cause for national concern, brands and influencers are taking the matter seriously.

With COVID ongoing and no plans for China to reopen its borders, how can these brands connect with affluent shoppers?

Sportswear giant adidas has named Adrian Siu as its new China chief as the company looks to revive sales in the local-dominated mainland market.

Within two days of launching, MO Magazine—China’s first virtual publication, co-created by Huasheng Media and Alimama—has garnered over 400,000 readers

H&M, Nike, and Burberry were the targets of Chinese boycotts last March for their stance on Xinjiang cotton. How have they bounced back since then?

After being slapped with massive fines by China’s tax authorities, two top livestreamers are now getting canceled on local social media. Brands beware.

Chinese consumers tend to turn themselves into brand representatives. So if companies abruptly terminate their partnerships with celebrities, shoppers feel betrayed by them.

LVMH is changing Tiffany’s by appointing new board executives and turning its iconic blue to yellow. Will these changes work for the American jeweller?

Although it initially lagged in China, the brand’s latest efforts on e-commerce and social media have driven significant traffic, helping to triple its online revenue.

Fashion's favorite DJ, Michel Gaubert, has been caught up in a controversial post, which shows him wearing a paper “Asian face” mask and yelling, “Wuhan girls, wahoo!”