Skintellectuals, emotional marketing, clean beauty: China’s H2 2023 beauty cheat sheet
Lisa Nan unpacks the major trends shaping China’s rapidly evolving beauty landscape.
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How AI technology is reshaping beauty retail in China
From Sephora’s Store of the Future to SkinCeuticals’ customized cosmetics products, beauty brands are leveraging AI to boost offline sales.
How ultra-luxury is conquering China
For establishments that wish to build that timeless, ultra-luxury status, it is a long journey of educating the customer about the institution’s codes and refined experiences, and creating word-of-mouth leads.
China’s puffer jacket obsession: Its not just Moncler and Canada Goose, homegrown brands are taking off
Domestic Chinese and international puffer jacket brands are battling for market share in the mainland. We take a look at which names are emerging victorious.
The rise of China’s ‘uncle stars’: How middle-aged men are taking the spotlight
The mid-40s stars are regaining popularity and bypassing young idols in China. How can brands leverage the trend?
App watch: Alibaba introduces Taibang into the social commerce space
Tech giant Alibaba is testing a new social commerce app called “Taibang.” Could it pose a threat to Xiaohongshu?
One year on: How are fashion’s boycotted brands faring in China?
H&M, Nike, and Burberry were the targets of Chinese boycotts last March for their stance on Xinjiang cotton. How have they bounced back since then?
A peek into China’s first virtual magazine
Within two days of launching, MO Magazine—China’s first virtual publication, co-created by Huasheng Media and Alimama—has garnered over 400,000 readers
China’s sleep economy is worth one-trillion yuan
In China, where sleep disorders are a cause for national concern, brands and influencers are taking the matter seriously.
A dozen brands cut ties with Chinese actor Li Yifeng over prostitution scandal
Partnership cancellations, consequences from the government, charges of solicitation—do celebrity campaigns in China make sense anymore?
Top China livestreamers ‘canceled’ for tax evasion
After being slapped with massive fines by China’s tax authorities, two top livestreamers are now getting canceled on local social media. Brands beware.
Should brands distance themselves from ‘controversial’ celebrities?
Chinese consumers tend to turn themselves into brand representatives. So if companies abruptly terminate their partnerships with celebrities, shoppers feel betrayed by them.
Did LVMH break Tiffany by turning it yellow?
LVMH is changing Tiffany’s by appointing new board executives and turning its iconic blue to yellow. Will these changes work for the American jeweller?
Can Prada Reach $6 Billion in Revenue Without China?
Although it initially lagged in China, the brand’s latest efforts on e-commerce and social media have driven significant traffic, helping to triple its online revenue.
How do Italian luxury retailers connect with China in 2022?
With COVID ongoing and no plans for China to reopen its borders, how can these brands connect with affluent shoppers?
Can Adidas’ new executive revive the brand’s sales in China?
Sportswear giant adidas has named Adrian Siu as its new China chief as the company looks to revive sales in the local-dominated mainland market.
Luxury’s go-to DJ faces backlash for racist post
Fashion's favorite DJ, Michel Gaubert, has been caught up in a controversial post, which shows him wearing a paper “Asian face” mask and yelling, “Wuhan girls, wahoo!”