TikTok Shop and YouTube run the show in Indonesia, where brands and creators are turning live streams into must-watch cultural events—and a $22 billion growth opportunity by 2028.
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live shopping
Southeast Asia boom markets: How Indonesia is redefining social commerce
ecommerce
live commerce
live shopping
livestreaming
sea boom markets
shoppertainment
social commerce
social media
southeast asia boom markets
How brands are taking back ownership of livestreaming in China
china
ecommerce
live shopping
livestreaming
While livestreaming remains the mainstay of marketing in China's e-commerce sector, brands are increasingly building their own channels to compete with the industry's superhosts.
TikTok vs Shopee: how does each platform interact with Indonesians through live shopping?
commerce
ecommerce
live commerce
live shopping
shopee
tiktok
As platforms in Indonesia look to make the online shopping experience more engaging, a look at TikTok and Shopee live shopping reveals new strategies for improving CX.