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live shopping

Guardrails in the age of live commerce: Can tech keep brands safe?
ai advertising tools ai tools live shopping social media marketing By Roberliza Eugenio

As live commerce accelerates at warp speed, platform frameworks, third‑party tools, and AI systems are struggling to keep pace.

Livestreaming commerce is booming, but who's watching the claims?
compliance live commerce live shopping livestreaming shopee sounding board tiktok By Campaign Editorial

It's become a performance goldmine, but live commerce is also a compliance minefield. As the channel scales and regulation catches up, who actually owns compliance risk?

Southeast Asia boom markets: How Indonesia is redefining social commerce
ecommerce live commerce live shopping livestreaming sea boom markets shoppertainment social commerce southeast asia boom markets By Matthew Keegan

TikTok Shop and YouTube run the show in Indonesia, where brands and creators are turning live streams into must-watch cultural events—and a $22 billion growth opportunity by 2028.

How brands are taking back ownership of livestreaming in China
china ecommerce live shopping livestreaming By Matthew Keegan

While livestreaming remains the mainstay of marketing in China's e-commerce sector, brands are increasingly building their own channels to compete with the industry's superhosts.

TikTok vs Shopee: how does each platform interact with Indonesians through live shopping?
commerce ecommerce live commerce live shopping shopee tiktok By Natasia Wangsaputra

As platforms in Indonesia look to make the online shopping experience more engaging, a look at TikTok and Shopee live shopping reveals new strategies for improving CX.