Even as consumer attention spans dwindle and the popularity of short-form videos reaches unprecedented levels, livestreaming has surfaced as a surprisingly effective countermeasure. Gemma Battenbough of Twitch explores.
The platform’s standout campaigns of the last quarter include rolling out the “purple carpet” at the Black Adam premier livestream, a first-of-its-kind 11/11 shopping extravaganza, and more.
The platform’s standout campaigns of the last quarter include a sausage roll campaign for Patties and Amazon Prime Day livestreams.