Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
True
demographic
Over-60s make up just 4% of people in global ads
ageism
demographic
representation
Brands are overlooking a lucrative audience, according to CreativeX.
Why the Super Bowl’s top advertisers are targeting the 50+ demo
demographic
super bowl
With younger audiences cutting back on spending, marketers are wise to focus on the 50+ audience at this year’s Super Bowl.
India's massive millennial wave
demographic
generation
Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.
The death of the demographic
ageism
demographic
mindshare
Demographics don't hold much use to marketers anymore since they can't help connect brands with consumers in their correct state of mind, writes Mindshare's head of strategy for North Asia.