The black box ate the media plan
How the transparency revolution became a trust exercise
Choose Campaign site
The democratic chaos of modern marketing: Why everything is great but feels like shit
Our current fragmented ad ecosystem is messy but is a more level playing field than the nostalgia-tinted 'golden age' of advertising in the past, argues the CEO of M&C Saatchi Performance.
Let's make potato trading great again!
An allegory to help you grasp the importance of the IAB's sellers.json and OpenRTB Supply Chain Object.
The last-click conundrum
Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?