Kabeer Chaudhary

The democratic chaos of modern marketing: Why everything is great but feels like shit

The democratic chaos of modern marketing: Why everything is great but feels like shit

Our current fragmented ad ecosystem is messy but is a more level playing field than the nostalgia-tinted 'golden age' of advertising in the past, argues the CEO of M&C Saatchi Performance.

Let's make potato trading great again!

Let's make potato trading great again!

An allegory to help you grasp the importance of the IAB's sellers.json and OpenRTB Supply Chain Object.

The last-click conundrum

The last-click conundrum

Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?