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wieden kennedy

Beach please: Corona crowns world’s best beaches for 100th birthday

ab in bev alcohol beach beer corona wieden kennedy By Staff Reporters

In a new platform to commemorate its 100th anniversary, the beer brand expands on its ‘This is Living’ proposition to celebrate sandy beaches and turquoise waters.

Bibigo's new campaign and branding gets hungry folks to 'Live Delicious'

rebranding exercises wieden kennedy By Staff Reporters

REBRANDING EXERCISES: W+K Tokyo's first global campaign for a popular Korean food brand brings K-pop energy, fun and youthfulness to its advertising and branding.

AOY Insights: Wieden+Kennedy Tokyo head ‘Best Place to Work’ in Japan and Korea

agency of the year aoy wieden kennedy wk By Staff Writer

Agency sees results from turning global focus on culture and diversity into local learnings for its hybrid blend of talent.

Creatives reflect on legend Dan Wieden’s influence

wieden kennedy wk By Alison Weissbrot

Wieden, co-founder of the iconic advertising agency and adland icon, passed away on Saturday at 77 years old.

W+K co-founder Dan Wieden dies at 77

wieden kennedy wk By Staff Reporters

The advertising giant was the brains behind Nike's infamous 'Just Do It' tagline.

Budweiser kicks off World Cup campaign with Messi, Neymar and Sterling

alcohol beer budweiser football wieden kennedy wk By Campaign India Team

Watch the film conceptualised by Wieden+Kennedy.

Wieden+Kennedy taps Jiah Choi and Scott Dungate for leadership positions

wieden kennedy wk By Brandon Doerrer

They will succeed Neal Arthur and Karl Lieberman as president and chief creative officer, respectively.

Wieden Kennedy makes three global leadership appointments

nike wieden kennedy wk By Staff Reporters

Kathryn Addo is global brand director on Nike, Rebecca Groff elevated to chief marketing officer, and Jacqueline Steele is chief growth officer.

Independents, unlimited: Agency leaders see only upsides

agencies independents indie tsla ultrasupernew wieden kennedy By Matthew Miller

The heads of thriving independent agencies around APAC explain why it's a fine time to be in charge of their own destiny, and why they wouldn't have it any other way.

Wieden Kennedy chants mantra of good ideas

advertising agencies agency report card agency report cards apac evaluation research wieden kennedy wk By Staff Reporters

AGENCY REPORT CARD: The independent network continues to hone in on strong ideas to produce outstanding campaigns. But what does an upward trajectory look like?

HP gifts gamers with NFTs on their 18th birthdays

china esports wieden kennedy wk By Staff Reporters

Because under-18s are now limited to three hours of gaming a week in China, leveling up to 18 is a big deal. HP's Omen brand, working with Wieden Kennedy Shanghai, welcomed 575 young people to 'gamerhood' with digital gifts.

Ikea rents tiny Tokyo flat for tiny price

japan wieden kennedy By Ad Nut

AD NUT"s PICK OF THE WEEK: In a campaign by Wieden Kennedy Tokyo, the brand's property agent (a walking, talking shark) wants to get someone into a 10-square-meter apartment for just 99 yen per month.

A tale of two trope-filled tech ads

hong kong japan wieden kennedy By Ad Nut

New films from Smartone and HP both traffic in commonplace signifiers of technology, such as accelerating to warp speed. But only one of the two ads goes beyond high-tech sheen to deliver something of substance.

Creative Minds: Why Philip Cho gave up on designing futuristic cars

creative minds wieden kennedy wk By Staff Reporters

We get to know the creative director at Wieden+Kennedy Tokyo through his answers to 11 questions. Learn about why he abandoned a career in car design, what he'd stare at all day if he could, his favourite work, and the early job that made him worry he'd get shot.