In a new platform to commemorate its 100th anniversary, the beer brand expands on its ‘This is Living’ proposition to celebrate sandy beaches and turquoise waters.
True
wieden kennedy
Bibigo's new campaign and branding gets hungry folks to 'Live Delicious'
rebranding exercises
wieden kennedy
REBRANDING EXERCISES: W+K Tokyo's first global campaign for a popular Korean food brand brings K-pop energy, fun and youthfulness to its advertising and branding.
AOY Insights: Wieden+Kennedy Tokyo head ‘Best Place to Work’ in Japan and Korea
agency of the year
aoy
wieden kennedy
wk
Agency sees results from turning global focus on culture and diversity into local learnings for its hybrid blend of talent.
Creatives reflect on legend Dan Wieden’s influence
wieden kennedy
wk
Wieden, co-founder of the iconic advertising agency and adland icon, passed away on Saturday at 77 years old.
W+K co-founder Dan Wieden dies at 77
wieden kennedy
wk
The advertising giant was the brains behind Nike's infamous 'Just Do It' tagline.
Wieden+Kennedy taps Jiah Choi and Scott Dungate for leadership positions
wieden kennedy
wk
They will succeed Neal Arthur and Karl Lieberman as president and chief creative officer, respectively.
Wieden Kennedy makes three global leadership appointments
nike
wieden kennedy
wk
Kathryn Addo is global brand director on Nike, Rebecca Groff elevated to chief marketing officer, and Jacqueline Steele is chief growth officer.
Independents, unlimited: Agency leaders see only upsides
agencies
independents
indie
tsla
ultrasupernew
wieden kennedy
The heads of thriving independent agencies around APAC explain why it's a fine time to be in charge of their own destiny, and why they wouldn't have it any other way.
Wieden Kennedy chants mantra of good ideas
advertising agencies
agency report card
agency report cards
apac
evaluation
research
wieden kennedy
wk
AGENCY REPORT CARD: The independent network continues to hone in on strong ideas to produce outstanding campaigns. But what does an upward trajectory look like?
HP gifts gamers with NFTs on their 18th birthdays
china
esports
wieden kennedy
wk
Because under-18s are now limited to three hours of gaming a week in China, leveling up to 18 is a big deal. HP's Omen brand, working with Wieden Kennedy Shanghai, welcomed 575 young people to 'gamerhood' with digital gifts.
Ikea rents tiny Tokyo flat for tiny price
japan
wieden kennedy
AD NUT"s PICK OF THE WEEK: In a campaign by Wieden Kennedy Tokyo, the brand's property agent (a walking, talking shark) wants to get someone into a 10-square-meter apartment for just 99 yen per month.
A tale of two trope-filled tech ads
hong kong
japan
wieden kennedy
New films from Smartone and HP both traffic in commonplace signifiers of technology, such as accelerating to warp speed. But only one of the two ads goes beyond high-tech sheen to deliver something of substance.
Creative Minds: Why Philip Cho gave up on designing futuristic cars
creative minds
wieden kennedy
wk
We get to know the creative director at Wieden+Kennedy Tokyo through his answers to 11 questions. Learn about why he abandoned a career in car design, what he'd stare at all day if he could, his favourite work, and the early job that made him worry he'd get shot.
HP Omen campaign takes on status culture in Korea
korea
wieden kennedy
wk
Connections, wealth, looks and material goods don't matter, but your gaming skills do, according to a new campaign from Wieden+Kennedy.
Neil Christie to leave Wieden+Kennedy
wieden kennedy
wk
Christie had been supporting the agency in Brazil, China, India and Japan as director of growth markets since 2019.
Nike amplifies achievements of Black female athletes
nike
wieden kennedy
wk
A new short film, 'We Play Real', by Wieden+Kennedy, features star athletes Serena Williams, Naomi Osaka and Sydney Leroux.
Wieden+Kennedy tries to adapt without changing its identity
advertising agencies
agency report card
agency report cards
apac
evaluation
media agencies
research
wieden kennedy
AGENCY REPORT CARD: The steadfast independent remains unlike any other agency we track, and you can't argue with its creative output. Did it make enough headway on diversity and innovation to improve its final grade?
Agency Report Card 2020: Wieden+Kennedy
advertising agencies
agency report card
agency report cards
apac
evaluation
media agencies
research
wieden kennedy
wk
The steadfast independent weathered the gales of 2020 without much damage and turned out a sizable collection of remarkable work. Did it make enough headway on diversity and innovation to improve its final grade?
Wieden+Kennedy names new Tokyo MD
rga
wieden kennedy
Yosuke Suzuki, formerly managing director at R/GA Tokyo, will lead W+K's Japan office along with ECD Scott Dungate, as previous MD Ryan Fisher moves to W+K London.
Nike Japan ad receives backlash—but is incidentally brilliant
japan
nike
wieden kennedy
wk
A moving new film by W+K and Nike sparks debate about racism in Japan.
Chic sheep: W+K creates a yarn about flocculent celebs for Merino wool
china
murderous beasts
wieden kennedy
A China campaign by W+K Shanghai for The Woolmark Company explores the 'lifestyles of the soft and beautiful'.
These bottles are on their way to become Ikea curtains
china
wieden kennedy
A new film by Wieden+Kennedy Shanghai promotes Ikea's sustainability credentials, and specifically a curtain made from recycled bottles that also cleans the air in your home.
"We have re-branded to a lean, clean, flying machine"
india
wieden kennedy
India's largest airline, Indigo, has tried to recast itself during the pandemic, as passenger numbers have nosedived and cases have taken off.
'Don't accidentally kill someone': W+K puts 'social distancing' in plainer terms
campaign
wieden kennedy
Public-service campaign targets the agecy's native state of Oregon.
Wieden+Kennedy is proof that independence can be a powerful thing
agency performance
agency report card
apac
wieden kennedy
wk
AGENCY REPORT CARD: See Wieden+Kennedy's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
Agency Report Card 2019: Wieden+Kennedy
agency performance
agency report card
apac
wieden kennedy
On the back of great work for star client Nike, Wieden+Kennedy saw major leadership changes in India and Japan. But did this have an impact on regional growth?
Nike's film about a family rivalry may win the CNY race
china
nike
wieden kennedy
wk
An extremely determined auntie and her fleet-of-foot niece engage in an epic battle of politeness and endurance in this excellent film by Wieden+Kennedy Shanghai.
OkCupid launches first global campaign in unapologetic style
advertising
wieden kennedy
wk
This work, created in partnership with Mekanism, pushes the dating app's localized questions which help users avoid thirst traps.
HP touts brainy benefits of video games in China campaign
china
shanghai
wieden kennedy
wk
THE WORK: 'Achieve gamefulness' for HP Omen by Wieden+Kennedy Shanghai.
India's 'inferiority complex' and W+K's magnetism: Gautham Narayanan
wieden kennedy
The MD of Wieden+Kennedy Delhi talks about his first year on the job, the importance the agency places on talent, its growth plans, how he fails the 'Tebbit Test' and more.
Leaving the dream Apple job for W+K Delhi: Dean Wei
apple
wieden kennedy
On his third day of a new job in India, Campaign India caught up with Dean Wei to know more about what brought him back to advertising, and W+K, after spending a decade with Apple.
Agency Report Card 2018: Wieden+Kennedy
agency performance
agency report card
apac
wieden kennedy
Wieden+Kennedy's creative bona fides are renowned globally, but how did the agency fare in Asia in 2018?
Audi presents the A8 as a meditative cube
japan
wieden kennedy
The carmaker emphasises tranquility over product features in a new TV campaign for Japan.
Airbnb aims to go mainstream in Japan
Dentsu
japan
wieden kennedy
The brand's first large-scale campaign since the government's 'normalisation' of home-sharing highlights the versatility of holiday listings.
Audi asks people to reflect on the meaning of freedom
wieden kennedy
A new campaign for Japan is nice and all, but we can't help but long for the days when Audi really challenged conventions.
At 20, W+K Tokyo looks to accommodate creatives who don’t want ‘jobs’
nike
shiseido
Uniqlo
wieden kennedy
As the agency enters its third decade in Japan, its senior management team says it is learning to work with ideas people who prefer to work freelance than sign contracts.
F1 puts fans in wind tunnels for global 'Engineered insanity' campaign
f1
wieden kennedy
Visceral thrills come to the fore in the sport's first-ever global marketing campaign.
Nike transports shoe shoppers into a bouncy adventure game
alibaba
china
Diageo
nike
wieden kennedy
An in-store trial in China transforms real people into pixellated avatars in a side-scrolling adventure game.
Samsung to Apple fanboys: Grow up
apple
samsung
wieden kennedy
wk
From the US: 'Growing up' for Samsung by Wieden+Kennedy Portland
Very few treats: Halloween ad roundup
ad nut
BBDO
disney
mars
wieden kennedy
Our ad-obsessed pal Ad Nut hoped for more tasty tidbits from this year's crop of supposedly spooky ads.
Airbnb awards global remit to Wieden+Kennedy
new business
pitch
tbwa
wieden kennedy
wk
Incumbent TBWA\Chiat|Day LA was not invited to a pitch that pitted W+K against DDB.
Wieden+Kennedy wins China BMW pitch
china
wieden kennedy
After year-long pitch, the agency's Shanghai shop will take on a variety of digital creative work.
Height-challenged ballers prove fearless in new Nike spot for China
china
nike
wieden kennedy
An attitude- and meme-filled film by Wieden+Kennedy Shanghai presents the basketball exploits of two undersized underdogs.
Nike plays its tune for Middle Eastern women
nike
wieden kennedy
Predictably excellent spot asks women, 'What will they say about you?'
Wieden+Kennedy names new Shanghai ECD as Yang Yeo departs
china
shanghai
wieden kennedy
wk
Yeo, ECD since 2014, has returned to Singapore.
Spotify highlights joy of discovery in first Japan branding
spotify
wieden kennedy
The music streaming service backs up its Japan launch with a series of amusing videos designed to show how new music can add colour to any situation.
Japan’s rebels are its future: John Jay
fast retailing
japan
Uniqlo
wieden kennedy
Fast Retailing's creative leader gives a very personal view on the prospects for Japan Inc and its brands, many of which are struggling to keep pace with globalisation.
Was Groundhog Day a documentary on Chinese advertising strategy?
advertising
china
wieden kennedy
Rob Campbell, regional head of strategy for Wieden+Kennedy, based in Shanghai, explains that there is more to Chinese consumers than aspiration for material status.