Trust Bank's CMO Mira Bharin on how the digital bank successfully deployed a hybrid approach powered by on-ground partnerships, instant digital rewards, and using its customers as brand advocates.
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How Trust Bank went from zero to a million customers in less than three years
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campaign 360
financial services
mira bharin
trust bank
Trust Bank offers a chance to make your bad dreams come true
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The campaign by Iris Singapore and Havas Media attempts to promote a chance to win a million dollars by signing up to Trust Bank's new cashback credit card, by showing us a bunch of bad ideas for spending the money.
Trust this Trust Bank campaign to add prosperity to your Lunar New Year
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What? Prosperity, that’s Huat.
Behind the 'overly successful' launch of Trust Bank in Singapore
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fairprice
financial services
havas
standard chartered
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The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.