Why Hans Zimmer's BMW score is irritatingly good
Real car fanatics and BMW drivers want a cacophony of automotive magic, writes the co-founder of DLMDD.
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Why Netflix hired Hans Zimmer to zhoosh up its ta-dum sound
The streaming platform understands that even the strongest brand assets need room to evolve to meet new contexts.
In a quieter world, brands must think carefully about the noise they make
Don’t just restart marketing by making noise for the sake of it. Use this moment in time to think about why we inherently need it.