Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and immersive technology in a new interview first published via Campaign Germany.
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cmo interview
Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’
advertising
cmo interview
marketing
mastercard
raja rajamannar
TikTok CMO on leading one of today’s most influential—and controversial—brands
cmo interview
tiktok
Kate Jhaveri caught up with Campaign US about the challenges and opportunities of leading a brand that’s setting the course of both marketing and culture.
KFC Thailand’s CMO on local flair, innovation, and his recipe for success
cmo interview
fast food
food
KFC
suhayl limbada
thailand
"Thailand is one big restaurant. We'd be out of our league if we claimed that KFC is competing against Thai street food," says CMO Suhayl Limbada.