Strategy has to be more than planning or 'message massaging': FCB China
SHANGHAI - As FCB repositions as a 'behaviour change specialist', newly hired head of strategy and planning Willy Wong (黄栩材), has a big task ahead of him.
by Jenny Chan 陳詠欣
SHANGHAI - As FCB repositions as a 'behaviour change specialist', newly hired head of strategy and planning Willy Wong (黄栩材), has a big task ahead of him.
by Jenny Chan 陳詠欣