Heineken's global head of brand, Nabil Nasser and LePub's global CEO, Bruno Bertelli, talk exclusively to Campaign about Rooftop Revival, a pioneering campaign that reimagines city rooftops to solve the paradox of urban isolation in the digital age.
True
urban isolation
Rooftop Revival: How Heineken is tackling the loneliness epidemic in cities
experiential marketing
heineken
proximity paradox
rooftop revival
urban isolation