How to score virtual audience engagement with gamification
Easter eggs, collecting points, AR and avatars can all add up to a more fun and interactive experience for virtual event audiences.
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Fresh tips for getting China's online youth engaged in live events
With brand loyalty dropping among young consumers, encouraging interaction, gamification and new experiences through technology can really help. Pico's global activation VP provides recent examples.
The evolution of events in the ‘new normal’
Borderless, contactless and touchless—delving into new measures that event organisers have to take into consideration moving forward.