Invisalign appeals to the appearance-conscious
Partnering with Tribal Worldwide Hong Kong, the teeth-alignment specialist offers up an interactive, digital campaign.
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In-utero pulses melt daddy hearts for Bayer's Elevit
J. Walter Thompson Shanghai and Bayer's Elevit helped expectant couples in China bond by letting fathers feel their babies' heartbeats.
Cow & Gate, Baby Kingdom launch digital “Careline” for HK mothers
Based on browsing context and keywords, the brand's website offers users a chat line staffed by supposed experts.
China drags down GroupM ad growth forecasts
APAC year-over-year growth will reach 5.3 percent in 2016 and 5.9 percent in 2017, according to the report.
Anta seeks recognition with tie to China's Olympic hopes
Aiming to challenge its better-known rivals, the maker of China's Olympic garb launches a patriotic and inspiring campaign.
NAB promises it's about 'More than money' in new brand campaign
On first glance, the bank's first brand refresh in six years seems underwhelming compared with previous efforts.
Health, safety paramount for winning 'share of mouth': MSLGroup
Food marketing and communications enters the 'conversation age', according to an MSLGroup report.
Local brands winning the FMCG battle in China
New report shows foreign brands losing share in majority of categories.
Chow Tai Fook invites diamond buyers to learn the 'four Ts'
The jewellry brand is launching a new campaign and retail experience revolving around the origins of its diamonds.
TBWA and Formula E HK attempt to capture local consciousness
TBWA and Formula Electric Racing (Hong Kong) launched a campaign to stimulate interest in motor racing by incorporating local culture.
Political PR: More Hong Kong election candidates mobilising voters through Facebook
Facebook charts growing role of social media in Hong Kong's political sphere.