True

pets

A cat-adoption drive for cat haters
amv bbdo australia cats chep network enthral essencemediacom pets whiskas By Ad Nut

Cat-food brand Whiskas wants to prove the haters wrong by convincing cat sceptics to warm up to the idea that cats are not so bad... and perhaps even worth living with.

Selfie-obsessed humans can now match with shelter dogs
Cheil Worldwide dog twin dogs murderous beasts pets south korea By Ad Nut

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

Meowzer, the perfect pet for dog lovers
BBDO cats Colenso BBDO dogs murderous beasts pets whiskas By Ad Nut

Whiskas suggests what many dog lovers are looking for is really a cat in this BBDO Colenso campaign supported by EssenceMediacom.

TBWA NZ and Southern Cross develop toxic food warning symbol for pets
pets tbwa By Ad Nut

The 'Paws Off!' campaign endorsed by the New Zealand Veterinary Association calls on CMOs of food and drink brands to apply labels to their packaging.

Furry and fabulous: Why brands shouldn't overlook pet influencers
dogs influencers instagram pets By Nikita Mishra

The evergreen appeal of a cute animal can easily translate to ad deals, lucrative brand partnerships, and hundreds of thousands of followers. Here's why pet influencers are a goldmine for brands.

Cheil creates chatbot to communicate with dogs
cheil dogs murderous beasts pets By Ad Nut

The agency teamed up with pet company Woorian to enable dog-owners to understand their dogs’ body language.

Pedigree declares festive 'Season of Good Dog' is here
ad nut Colenso BBDO pets By Ad Nut

Because Christmas is not just for humans.

Clinic chain uses furry-friend stories to build brand
campaign pets By Soon Chen Kang 江欣珍

Continuing our Campaign on Campaigns video series, we visit a Doctors Beck and Stone veterinarian clinic in Hong Kong to discuss the brand's recently launched 'My pet story' series.

Pet care: Doting owners splash out to show love
asia cats dogs marketing pets By Li Mei Foong

As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.

Bayer Australia’s Advocate are making parasites run from tough cats and dogs

australia bayer campaign cats dogs healthcare pets By Jane Leung

Bayer Australia is promoting its Advocate, an all-in-one parasite protection for pets, with the help of a few tough animals.