Lifebuoy Malaysia has brought in the father-and-son team of actor Farid Kamil and his boy Muhammad to raise the awareness about the need for hygiene. The campaign calls on to Muslims to keep themselves clean, body and soul, during the holy month of Ramadan. It will run across all media platforms, as well as on-the-ground events, with Media Prima as partner.
Ad Nut wishes little Muhammad all the best as he embarks on his first fasting experience.
The campaign kicked off with a chat featuring reps from Watsons Malaysia, Media Prima Television Networks and Unilever Malaysia.
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