True

amplify

Common Interest acquires Amplify to 'empower creativity'

acquisition amplify branding common interest creativity By Alessandra Scotto di Santolo

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.

Helping Santa stay undetected from surveillance tech this Xmas

amplify inspiration station By Robert Sawatzky

INSPIRATION STATION: As surveillance technology encroaches on the secretive nature of Santa's annual mission, creative agency Amplify has designed special suits for St. Nick to avoid detection in key cities around the globe.

Amplify hires global head of luxury

amplify luxury By Charlotte Rawlings

Johanna Worth will report to Lee Avery, Amplify’s global chief operating officer.

Body-shaming brands and the male mental health crisis

amplify mental health By Yasmin Arrigo

While some ads that feature female models have been blasted for encouraging unhealthy body ideals, somehow those for young men have passed largely under the radar.

Amplify rejigs UK team as founder Jonathan Emmins turns focus to global growth

amplify By Fayola Douglas

Agency aims to grow US and Australia offices.

90% of Australian youth want brands to stand for something

amplify australia brands study By Faaez Samadi

Amplify’s first Asia-Pacific Young Blood study also digs deep into young consumers’ attitudes toward fashion, technology, food and more.