From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.
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creative process
AI is the tool, not the creative: Agency experts reveal how they use GenAI tools to shape modern campaigns
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BBH's co-founder and global CD Sir John Hegarty on clients and the creative process
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creative process
THE ATIFA SILK INTERVIEW - After over four decades in the business, BBH's co-founder and global creative director wants clients to stop bullying agencies and to start respecting the creative process.