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zespri

Zespri elevates Kok Hwee Ng to CMO
cmo kok hwee ng zespri By Staff Reporters

The appointment comes after outgoing Jiunn Shih joined Driscoll's in September.

Zespri’s top marketer joins Driscoll's to promote berries worldwide
cmo appointment driscolls jiunn shih zespri By Minnie Wang

Jiunn Shih, a member of Campaign Asia-Pacific's Power List of top CMOs, has picked some new fruits, relocating from Singapore to Hong Kong and California to help build a global berries brand.

Zespri’s top marketer Jiunn Shih exits after nine-year run
cmo cmo exits jiunn shih zespri By Staff Reporters

Shih is a Campaign Asia-Pacific’s Power Lister, recognised for his role in elevating Zespri from a regional produce exporter into a purpose-led global brand.

'We need to disrupt ourselves before we’re disrupted': Zespri's marketing lead
cmo conversations kokhwee ng the cmos mo zespri By Nikita Mishra

The CMO's MO: As Zespri’s global marketing lead, KokHwee Ng talks about how the brand is balancing record growth, sustainability, and emotional storytelling to win in a crowded market.

This GPS tool helps parents avoid fast-food routes
ad nut australia Dentsu fast food zespri By Ad Nut

Kiwifruit producer Zespri has developed an online navigation tool to avoid driving routes that feature fast-food restaurants and junk food ads.

Where APAC CMOs can lead: Subway, Coca-Cola and Zespri weigh-in
cocacola zespri By Shawn Lim

As brands look to APAC for growth and consumer mindsets transcend boundaries, three CMOs tell us how this region can influence more global market strategies.

Kiwi marketer Zespri gives WPP global remit
new zealand zespri By Staff Reporters

An integrated team led by VMLY&R and Mindshare will be charged with scaling the brand's presence in 53 markets.

Furry fruits make stiff people break out and 'Feel alive'
zespri By Ad Nut

Zespri, marketer of both yellow and green kiwifruits, is launching a new APAC campaign.

Kiwis are 'Sweeter than you think', sings Zespri
digital marketing tsla zespri By Gabey Goh

New campaign attempts to sweeten the kiwifruits' sour reputation with a musical number.

Family of kiwifruits raise abandoned human baby in Zespri mobile gaming app
new zealand zespri By Jenny Chan 陳詠欣

SHANGHAI - A mobile branded-content gaming app for Zespri, a New Zealand kiwifruit brand, has been released based on Zynga findings that young urban Chinese women are the new hardcore gamers.

TBWA Singapore nets regional Zespri branding brief
fmcg singapore south korea tbwa zespri By Asiya Bakht

SINGAPORE - Zespri, the largest marketer of kiwifruit in the world, has awarded its regional branding brief to TBWA Singapore, concluding a pitch process that started late last year.

Zespri International picks DDB Korea for creative and media in Korea
DDB fmcg korea tbwa zespri By Jane Leung

SEOUL - DDB Korea has scooped both the creative and media business for Zespri International in Korea after a pitch against TBWA and Mate Communications.