Hesperus Mak

Beyond rainbow filters: Real support for Pride Month

Beyond rainbow filters: Real support for Pride Month

Brands embracing LGBTQ+ consumers should align with their values, not support them in June when it's cool to do so, says this VML Hong Kong strategy director.

Creativity is a contact sport

Creativity is a contact sport

Why great things happen when agencies and clients get sweaty together

Should Cannes Lions’ new AI Craft category be judged by robots?

Should Cannes Lions’ new AI Craft category be judged by robots?

“It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is deciding who gets to judge creativity that is no longer human.

Creativity is a contact sport

Creativity is a contact sport

Why great things happen when agencies and clients get sweaty together