The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.
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India's ad body changes influencer rules for health and finance sectors
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asci
health influencers
influencer marketing
ASCI issues disclosure guidelines for LinkedIn influencers
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asci guidelines
ccpa guidelines
material connections
nondisclosure
online influencer
regulatory requirements
the responsible influencing playbook
As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to display the permitted disclosure terms with their posts.
India's Advertising Standards Council extends influencer guidelines to include disclaimer requirements for health and financial influencers
advertising
advertising standards council of india
influencers
Financial influencers will now only be able to offer investment-related advice after registering with the Securities and Exchange Board of India.
Indian advertising still stuck in stereotypes: report
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asci
A panel hosted by the Advertising Standards Council of India saw experts discuss the findings of a new GenderNext report, which finds that the industry needs more introspection about representation of gender roles.
India's advertising self-regulator unveils new brand identity, three focus areas
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asci
The Advertising Standards Council of India wants to be portrayed to be more future-facing and inclusive.
India's ASCI influencer marketing guidelines: The industry responds
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india
influencer marketing
Almost a month after the guidelines’ official implementation, Campaign India finds out how they’ve been received by the marketing ecosystem so far