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lee kum kee

Lee Kum Kee launches first-ever global campaign in time for LNY
chinese new year DDB DDB Hong Kong hong kong lee kum kee lunar new year By Staff Reporters

The maker of Asian sauces and seasonings partners with DDB Group Hong Kong to promote its brand on a global stage.

Lee Kum Kee promotes big taste using tiny food
lee kum kee By Ad Nut

With TBWA Hong Kong, the brand jumps on the kawaii cooking trend for a global campaign.

Lee Kum Kee hosts regional challenge for aspiring Chinese chefs
hong kong lee kum kee By Benjamin Li

Nearly 50 aspiring young chefs from seven countries in Asia participated in a two-day regional Chinese culinary challenge sponsored by Lee Kum Kee. Themed ‘Legacy and passion: A new page in Chinese culinary art ’, the event took place at the Chinese Cuisine Training Institute in Hong Kong on 5 and 6 March. The century-old sauce brand organised the event to elevate industry standards and promote Chinese cuisine.

More than honeymoons: Costa Cruise challenges Asian perceptions
hong kong lee kum kee microsoft By Benjamin Li

ASIA-PACIFIC - How does a European tradition market itself to an Asian consumer base? Are cruise holidays outdated, or have disasters made holidaymakers more hesitent to book ocean voyages? We ask Italian cruise company Costa Crociere’s marketing director for Asia-Pacific about the challenges.

Infinitus launches first brand campaign to promote herbal healthcare
lee kum kee By Sophie Chen

SHANGHAI - Healthcare brand Infinitus, part of Chinese food manufacturer Lee Kum Kee Health Products Group, has worked with Ogilvy Shanghai to launch its first brand campaign, which aims to promote its philosophy of nurturing life through herbal healthcare.

WE Marketing sauces up digital business with Lee Kum Kee in China
lee kum kee By Jenny Chan 陳詠欣

SHANGHAI - Lee Kum Kee has appointed WE Marketing as its digital agency following a competitive pitch to handle its social media and seasonal creative campaigns in China.

Optimedia Shanghai signs as Lee Kum Kee's China media agency
china lee kum kee media By Benjamin Li

SHANGHAI - Century-old Hong Kong-based sauce company Lee Kum Kee (China) has handed its media account to Optimedia Shanghai, following a three-way pitch in Shanghai during November that also included Maxus and the incumbent agency Carat.

Lee Kum Kee ties with Langham Place Hotel for Valentine’s Day campaign
digital lee kum kee By Benjamin Li

HONG KONG - Century-old Hong Kong sauce company Lee Kum Kee has joined hands with Langham Place Hotel to run a Facebook campaign for Valentine’s Day as it moves to extend its business model from B2B to B2C.

Lee Kum Kee's Style Hong Kong Show in Shanghai
fashion fmcg lee kum kee

Hong Kong condiment giant Lee Kum Kee shared the winning outfits from its 'Taste of Style' fashion design competition at a 'Style Hong Kong Show' hosted by the Hong Kong Trade Development Council held in Shanghai from 15 to 19 October.

Lee Kum Kee debuts traditional sauce industry's first-ever new media marketing campaign
lee kum kee marketing By Benjamin Li

SHANGHAI - 123-year-old home-grown brand Lee Kum Kee has become the first local condiment marketer to launch a digital marketing campaign to showcase its fashion show at the “Style Hong Kong Show” in Shanghai this month.

UPDATE: Ogilvy & Mather, DDB scoop Lee Kum Kee creative accounts
china fmcg food lee kum kee ogilvy By Benjamin Li

SHANGHAI - Century-old household Chinese sauce brand Lee Kum Kee has selected Ogilvy & Mather as its communications agency in China after a pitch in October that included several undisclosed 4As agencies. The brand has also selected DDB in Hong Kong.