The Facebook campaign went live during February to draw Lee Kum Kee Facebook members to 'like' the company's EDM and leave a short message sharing their Valentine's Day memories. Fans will have the opportunity to win a voucher for two to dine at Tokoro in Langham Place Hotel on 14 February.
Anthony Chan, corporate communications manager, said, "Facebook is now a trend and one of our target online platforms to engage customers and netizens this year. We will have more promotional activities in Facebook aiming to attract netizens to be our members and retain our current members."
Edwin Wong, the company's director of business development in charge of social media and Facebook, added that Lee Kum Kee business' model used to be more B2B targeting supermarkets and restaurant chains.
"As we opened our online shop on Taobao Mall five months ago, and will also start its online shopping in Hong Kong in Q2 to 3, we are extending our business model to B2C and adopting a more lifestyle marketing positioning," Wong said.
