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cola

AI ads and the uncanny valley problem
barbie cola shah

For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.

Mentos unleashes 'Fizzooka' rocket launcher for Fortnite Creative
cola fortnite mentos By Alessandra Scotto di Santolo

Campaign was created by BBH London.

Coca-Cola CMO gets added responsibilities in ongoing company recast
brands cmo cola By Rahul Sachitanand

Leaders of five global categories will report report to Singapore-based Manolo Arroyo.

Malaysia pitch controversy: Client association head says unfair practices “not a rampant issue”
cola ip malaysia pitch By Faaez Samadi

The head of Malaysia's advertisers’ association responds to accusations from the 4As about unethical pitch practices.

R/GA's prescription for future agencies: Build business ecosystems

cola data nike By Adrian Peter Tse

SPIKES ASIA - Transformation. Change. They’re big words that are hard to fit in the mouth, but it’s something RG/A has tried to digest with an aggressive approach to unlocking opportunities for its clients and itself.

Cultural blunders: Brands gone wrong
asia brand crisis brands cola cultural culture KFC marketers pepsi pg By Mike Fromowitz

Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them.

CASE STUDY: How Pepsi & chicken-flavored Lay's potato chips were made tastier than they sound
chicken china cola pepsico By Staff

The snack category is extremely cluttered in China, and any new product, even one as innovative as Lay’s Cola Chicken (a localised chip flavour), needs to do something special to stand out.

Outdoor campaign for Coke illustrates foreign-Chinese connection
china cola creative By Staff Reporters

SHANGHAI - Coca-Cola has launched ‘Shine’, a new outdoor campaign on bus shelters that ties it to the brand idea of providing "happy energy that connects people" worldwide.

Coke creates happiness the Chinese way
campaign cny cola By Staff Writer

SHANGHAI - Leo Burnett has launched a creative campaign based on user-generated content for Coca-Cola as the 2013 Chinese New Year festival approaches.

New Coca-Cola imagery conceived by designer of Steve Jobs' tribute
cola By Jenny Chan 陳詠欣

SHANGHAI - Simplicity begat simplicity when a proactive initiative by Ogilvy & Mather led to a new Coca-Cola visual created by the same 20-year-old Hong Kong design student who first gained notoriety for a virally-sensational tribute logo for the late Steve Jobs.

Coca Cola adds Minute Maid Nutriboost to its milk-based drink segment
coca cola cola vietnam By Madhavi Tumkur

HO CHI MINH CITY - As a part of its marketing strategy to appeal to a wider audience including children and health conscious adults, Coca Cola has introduced Minute Maid Nutriboost, a milk-based beverage in Vietnam