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Levelling up: How quick commerce, cross-platform loyalty, and cultural relevance helped brands in China win big this summer

brands china crossplatform loyalty cultural quick commerce

The insights for Q2 from the China Online Consumer Brand Index (CBI) reveal that to attain outsized growth, brands ought to move past mere marketing interventions and instead embrace innovative solutions that shrink the gap between communication and commerce.

Cultural blunders: Brands gone wrong

asia brand crisis brands cola cultural culture KFC marketers pepsi pg By Mike Fromowitz

Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them.