With Australia’s federal election looming and political ad spend projected to increase by 21%, Digital out-of-home (DOOH) is bringing data, flexibility, and measurability to the table–without the algorithmic noise says Veridooh’s Jeremy Yang
True
digital ooh
The new rules of out-of-home in political advertising
australia
digital ooh
elections
jeremy yang
Programmatic OOH tipped to go 'mainstream' in 2020
digital ooh
ooh
Media agencies say they are beginning to change team structures to accommodate more programmatic trading in OOH.
DOOH deals target Australia, SEA, India
australia
digital ooh
dooh
groupm
southeast asia
TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.
30% digital growth sustaining OOH market: Magna report with APAC breakdown
advertising
digital ooh
ipg mediabrands
ooh
A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.
FusionBrand charged with re-branding of adsTV in Malaysia
branding
digital
digital ooh
outdoor
KUALA LUMPUR – FusionBrand has been appointed to carry out a comprehensive re-branding exercise for digital OOH firm adsTV in Malaysia.