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ethics

OpenAI faces several lawsuits after alleged link to suicides, questions mount over AI’s emotional limits
chatgpt ethics open ai By Staff Reporters

The AI chatbot’s failings have called for more regulation and safeguards from tech companies and governments alike, as scrutiny over its harmful responses mount.

What does ethical marketing look like when AI is in the driver’s seat?
ai ai chatbots artificial intelligence ethical marketing ethics By Matthew Keegan

With AI systems increasingly involved in sensitive areas like therapy, marketers must balance innovation, scale, and speed with a deep responsibility to protect vulnerable users.

Cannes Lions, AI, and the integrity reckoning
ai artificial intelligence cannes lions 2025 canneslions2025 dm9 ethics genai By Matthew Keegan

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

The unbearable cost of truth
advertising ai ethics journalism media literacy By Rahat Kapur

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.

The ethical dilemma of pitching: should agencies charge for their pitches?
ethics ip pitching By Hannah Kimuyu

It really isn't just about money.

'No brand can escape supply chain scrutiny'—Comms lessons from Shein influencers row
ethics shein By Elizabeth Wiredu

Following revelations that it had violated labour laws, Chinese fashion e-retailer Shein invited influencers to visit its facility. What could possibly go wrong?

Brands must learn how to use AI without hurting others and themselves
ai ethics By Rosie Copland

It’s crucial to consider real-world context before jumping into digital executions with AI.

Richard Edelman 'stunned' by 5WPR CEO Ronn Torossian's hidden ownership of Everything-PR
ethics By Aleda Stam

Edelman brushed off Torossian's apology and called for stricter adherence to ethics in the PR industry.

Indian consumers think politics and marketing should mix, Chinese do not
ethics research sustainability yougov By Surekha Ragavan

EXCLUSIVE RESEARCH: Campaign teamed up with YouGov to find out if respondents in APAC think politics, social issues, sustainability and ethics should intersect with marketing.

Consumers want more ethical media but how can the industry provide it?
ethics media By Richard Reeves

Recent moves by agencies and media owners to spur diversity and sustainability are encouraging. Now we need a broader conversation about creating universal standards.

Data privacy and ethics weigh more heavily on advertisers: WFA
advertising data ethics privacy wfa By Rahul Sachitanand

However, under half of respondents to survey said their company had a data ethics policy in place.

You gotta have purpose: WE Communications report
ethics top of the charts we communications By Surekha Ragavan

TOP OF THE CHARTS: Brands have never been more pressured to lead with purpose, according to WE Communications latest 'Brands in Motion' research.

Ogilvy's work with US border control creates internal ethical crisis
ethics ogilvy By Ben Bold

BuzzFeed has obtained recording of conversation between CEO and concerned staff.

Influencer ethics and accountability: Where are they?
ethics influencers By Jenny Chan 陳詠欣

Influencer marketing is a multi-billion dollar industry that is both glamorous and ugly. A discussion at our CampaignComms conference explored ideas like a Glassdoor equivalent for influencer reviews and a '4R' vetting criteria.

SXSW is growing a tech conscience, so why isn't the ad industry?
advertising ethics sxsw By Justin Billingsley

Discussions are no longer about technology itself but about its human and societal impact. So why is the ad industry not yet asking the same tough questions?

Bell Pottinger and beyond: Does the PR industry have an ethics problem?
ethics pr public relations By John Harrington

The furore over Bell Pottinger's work in South Africa shines the spotlight on the wider industry's ethical practices. Are the agency's actions a one-off, or are moral lapses common in the sector? And if so, what should be done?

China's ad industry headed for self-regulation
advertising china ethics regulation By Richard Wageman

All signs point to the government allowing some measure of self-regulation in advertising. Richard Wageman and Belinda Tang of IPT Asia consider what that means for the industry.