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ethical marketing

The $200 billion moral dilemma: Should the ad industry fund healthier social media?

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A landmark California ruling and Australia’s under‑16 social media ban have forced the ad industry to confront funding addictive platforms. But will the industry lead the shift to healthier digital spaces?

What does ethical marketing look like when AI is in the driver’s seat?

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With AI systems increasingly involved in sensitive areas like therapy, marketers must balance innovation, scale, and speed with a deep responsibility to protect vulnerable users.

Clicks, consent, and conscience: Marketing to the young consumers online

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With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.