A landmark California ruling and Australia’s under‑16 social media ban have forced the ad industry to confront funding addictive platforms. But will the industry lead the shift to healthier digital spaces?
True
ethical marketing
The $200 billion moral dilemma: Should the ad industry fund healthier social media?
ethical marketing
google
instagram
meta
social media
social media ad spend
tiktok
youtube
What does ethical marketing look like when AI is in the driver’s seat?
ai
ai chatbots
artificial intelligence
ethical marketing
ethics
By
Matthew Keegan
With AI systems increasingly involved in sensitive areas like therapy, marketers must balance innovation, scale, and speed with a deep responsibility to protect vulnerable users.
Clicks, consent, and conscience: Marketing to the young consumers online
age verification
behavioral monitoring
digital platforms
digital trust
ethical marketing
mental wellbeing
parental consent
privacy settings
targeted advertising
youth safety
With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.