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OpenAI shuts down Sora, billion-dollar Disney deal comes to an end
ai ads disney open ai By Staff Reporters

The generative AI video app, positioned as a breakthrough in text-to-video technology, has been scrapped less than two years after its launch.

‘Still finding its feet’: Underwhelming early returns for ChatGPT Ads
ai ads chatgpt By Joseph Arthur

Multiple brands have reported less than ideal results from their first few weeks of experimenting with ChatGPT Ads, citing poor CTR’s and opaque measurement capabilities.

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?
ai ai ads artificial intelligence automation mark zuckerberg meta sounding board By Matthew Keegan

As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.

Meta aims to fully automate ad creation with AI by 2026
ai ai ads artificial intelligence automation instagram meta By Matthew Keegan

The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.

Google removes AI Olympics ad after backlash: 'People are resistant'
ai ai ads google By Nikita Mishra

A string of high-profile ad campaigns from Google, Apple, and Toys "R" Us that prioritise automation over human-led creativity have struck a sour note. Campaign discusses brand lessons from recent debacles.