True

ctr

1% click-through rate: How Google AI Overviews is killing publishers
ctr google ai overviews publishers By Reem Makari

New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t good news for publishers.

Brands need to stop relying on CTR: ISM
ctr measurement media By Nikki Wicks

Brands in Asia must continue to re-evaluate how they measure the success of online advertising, says Steve Doyle from ad tech firm InSkin Media.

People who click ads don't buy: FAME 2013
ctr omnicom By Emily Tan

SHANGHAI - Clickthrough-rates are a false measurement that will lead online advertisers down the wrong path, argues Matthew Harty, Asia-Pacific general manager for Omnicom Media Group's trading desk, Accuen.

Advertisers should pay for viewable impressions, not just served impressions: DG MediaMind
ctr By Emily Tan

ASIA-PACIFIC: As part of its Global Benchmarking Report, DG MediaMind measures online ads on the basis of ‘viewability’—the degree to which ads are displayed within the viewable screen and for a visually relevant amount of time.

INTERVIEW: Renren may be small, but not sitting on its laurels
china ctr marketing By Jenny Chan 陳詠欣

SHANGHAI - Renren's chief marketing officer Alvin Chiang is conscious of the scale of Sina and Tencent, but is clear about his priorities for expansion and monetisation of the firm's social networking services in 2013.

Radio advertising in China returns, financial industry active: CTR

advertising ctr By Jenny Chan 陳詠欣

BEIJING - The list of radio advertisers in China has continued to lengthen as financial services firms became more active over the first three quarters of 2011.

Omnicom agencies secure agreement for Target Group Ratings in China
ctr kantar omnicom By Jin Bo

BEIJING – Two Omnicom agencies, OMD and PHD, will be the first media agencies to utilise the newly launched Target Group Ratings (TGRs), a service by CTR and Kantar Media TGI.

Chinese grocery market sector is highly fragmented : CTR, Kantar Worldpanel

china ctr fmcg Kantar Worldpanel research retail supermarkets By Jane Leung

SHANGHAI - CTR Market Research, in partnership with Kantar Worldpanel, has found that the Chinese grocery market sector is highly fragmented, and modern trade (hypermarkets and supermarkets) only accounts for 46 per cent of market share in the FMCG sector.

CTR releases China Business Executive Survey
ctr research By Jin Bo

BEIJING – Women now account for as much as 41 per cent of China’s fast growing business executives population, according to a recent study by CTR Market Research.

China ad spend reaches US$41 billion in first half of 2010 : CTR
ad spend advertising china ctr food media outdoor report research television By Jane Leung

BEIJING – Advertising expenditure has grown 17 per cent to US$41 billion in the first half of the year for China, according to CTR Market Research.

CSM clarifies its position on TV audience panel tampering reports

china ctr kantar measurement media tv china ctr kantar measurement media tv By Benjamin Li

BEIJING - CSM Media Research has responded today to recent media reports of TV audience measurement tampering accusations using the company's audience measurement panels.

CSM clarifies its position on TV audience panel tampering reports

china ctr kantar measurement media tv china ctr kantar measurement media tv By Benjamin Li

BEIJING - CSM Media Research has responded today to recent media reports of TV audience measurement tampering accusations using the company's audience measurement panels.

CTR Market Research: China adspend to grow 10 per cent in 2010
ad spend china consumer trends content ctr fmcg KFC loreal media outdoor television By Jane Leung

BEIJING - China will see a 10 per cent growth in adspend in 2010 compared to 13.5 per cent (US$74 billion) last year, according to CTR Market Research.

Advertising expenditure hits US$54 billion in China
ad spend advertising china ctr fmcg media By Jane Leung

BEIJING - Advertising expenditure in China for the first three quarters of this year has soared to US$54 billion, marking a 12 per cent year-on-year increase, according to CTR Marketing Research.