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How YouTube turbocharges brand-creator partnerships
creator creator economy entertainment google media youtube By Cynthia Lam

From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.

Here’s why agencies have no idea who X creators are
creator influencer x By Brandon Doerrer

X’s recent creator push is causing a lot of confusion.

Red Havas launches influencer marketing division
creator influencer kol By Siobhan Holt

Red Havas Group has announced the global launch of Sway, an influencer marketing service.

Twitter influencer payouts start on the far right, neglecting brand concerns
creator influencer By Brandon Doerrer

Some far-right influencers have claimed to receive five-figure earnings.

How China's creator economy is evolving
china creator tiktok UM wechat By Jocelyn Tse

Co-creation and new business models are forcing brands in China to develop clear roadmaps for symbiotic partnerships that work for everyone.

Creator marketing platform Captiv8 expands globally
captiv8 creator influencer kol By Brandon Doerrer

The company will connect brands and creators in European, Middle Eastern, Asian and Latin American markets.

TikTok and Mediabrands launch global creator partnership
creator ipg tiktok By Alison Weissbrot

The platform will host creator camps for IPG's Mediabrands agencies and clients to better understand how to connect with its audience.

Influencer matchmaker backed by John Hegarty wades into Asia
creator influencer kol By Jenny Chan 陳詠欣

Matt Sutton has joined Whalar as CEO in Asia.

JWT Indonesia signs partnership with GetCraft
content creator indonesia By Faaez Samadi

Deal gives agency access to pool of content creators.

Video: The rise of the non-celebrity in Hong Kong
content creator hong kong youtube By Jenny Chan 陳詠欣

HONG KONG - Tapping into the trend of audiences moving online and everyday folks creating original content, VS Media has collaborated with Disney’s Maker Studios to market and monetise these content creations.