If a picture is worth a thousand words, then what is a 30 second video worth? The richness of video is why it has, today, catapulted into a key medium for online shopping, particularly in Southeast Asia.
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video commerce
Curiosity to conversion: the rise of video commerce in Southeast Asia
southeast asia
video commerce
youtube
Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA
brands
ecommerce
google
video commerce
youtube
Launched to capitalise on the boom in video commerce in Southeast Asia (SEA), YouTube Shopping helps shrink the marketing funnel, laying down a seamless path to purchase.