Public Instagram posts are now searchable via Google and Bing. We Are Social's Naiyen Wang breaks down what to do next.
True
walled gardens
Google can now crawl Instagram posts. What does that mean for brands?
instagram
reels
social content
walled gardens
Walled gardens are threatening quality publishers: how can they regain control?
google
meta
walled gardens
Premium publisher spaces still have an important role to play amid AI uncertainty, political tensions and misinformation, but the demise of cookie and the roll out of AI Overviews leaves the open web facing an existential crisis.
Back to basics: Saving digital marketing in the era of walled gardens
digital
marketing
walled gardens
To ensure digital marketing’s survival, we need to return to the internet’s decentralised roots, argues the CEO of Aqilliz.
Adara: Industry needs to ‘catch up’ to personalised marketing
collaboration
walled gardens
Brands understand the value of pooling data to build personalised experiences, but this has not yet extended to marketing, says Adara