Harnessing emerging markets: Technology's role
Can technology connect with emerging markets to develop community engagement?
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Death of the demographic: The future of targeting
With the data now at our fingertips, we no longer need to use demographics as a insufficient surrogate for consumer interests and affinity.
Content marketing: Permanent whitewater
Marketing was once akin to boating in a calm sea, with predictable waves and ample time to react. No more. Today, brands and agencies must develop skills closer to those of whitewater rafting.
Reaching diverse consumer groups: New consumers
As part of the Asia's Top 1000 Brands report, we asked a series of experts to provide insight into effective communication with specific consumer groups. In this third instalment, Mindshare's Gowthaman Ragothaman discusses a group that represents the last frontier of large-scale growth.
Back to basics: Saving digital marketing in the era of walled gardens
To ensure digital marketing’s survival, we need to return to the internet’s decentralised roots, argues the CEO of Aqilliz.